Project date May 2025
Reconnect with your inner child
Context :Île d’Yvoir set out to reinvent itself as a strong leisure destination. I created a brand platform and multi-channel campaign rooted in nostalgia, helping visitors of all ages reconnect with their inner child.
30s vidéo YouTube
OOH
Street marketing and flyers
Website
Creative ideas for Ile d'Yvoir - The Shared Cabin
Date May 2025What
A 360° campaign to reposition Île d’Yvoir as an emotional, inclusive and accessible destination.
Who
Families, companies, couples and friend groups looking to reconnect in a simple, meaningful way.
Why
The island lacked visibility and a modern identity in a tourism market filled with predictable offers.
Insight
We only realize the value of childhood once it becomes a memory.
Idea
Turn the island into a "shared cabin" : a collective escape where everyone can reconnect with their inner child.